Weird

I worked from home for a little bit this morning, and from force of habit was watching BBC World News this morning. Bizarrely, there was a commercial for some product that focused around being a husband waiting for your wife to give birth. Well, that isn't really bizarre. But it was odd, because the commercial was so obviously made in Canada, for a Canadian audience. I knew our commercials went up there, but I hadn't realised there had been a reverse invasion.

Update What were the tells? The announcer had a Canadian accent, the hospital seemed pretty clearly Canadian, and the husband was searching for a honey bun in the vending machine.

Comments

Was there lots of talk of hockey and maple syrup?

Posted by JasonC | August 22, 2007 2:50 PM

I have no idea what this post means. You are being paid for this?

Where can we sign up?

Posted by Steve Kelso | August 22, 2007 2:50 PM

I have no idea what this post means. You are being paid for this?

Where can we sign up?

Don't be a dick.

Posted by Freddie | August 22, 2007 2:59 PM

McCardleSpeak: "Assymetrical" = "Incoherent". But let's give it a try.

If not "bizarrely" then why say so? No delete key?

What is "some product focussed around around being a...." What does this sentence mean? The ad was on that theme or the product?

Why is a Canadian ad being made for a Canadian audience odd? Because it is being shown in the US? It's called the BBC *WORLD* service, Ms McCardle, you think they should be advertising Marmite?

Posted by Steve Kelso | August 22, 2007 2:59 PM

If Yglesias can post about some obscure Japanese Genesis game from 1990 then she can post about this. They can't all have substance. Chill.

Posted by Freddie | August 22, 2007 3:00 PM

I get it.
Certainly I find it weird when occasionally I get a so obviouly southern US commerical.
What were the tells that is was Canukistan?

PS- Have you see the air Dubai adds? Creepy no? Open arrival at our luxurious terminal we kidnap and separate your family into preprogrammed sterotipical 'elite' experiences. I keep asking where is the husband while his wife is getting the spa treatment?

Posted by Northern Observer | August 22, 2007 3:54 PM

Um. Megan? I watch a fair amount of TV and I've never watched BBC World or any other international channel. And I've seen that same commercial. Yeah, I know it's the same one, because the guy in is a friend of mine. Anyhoo, I've seen on the Yankees network, on ESPN, maybe a couple of other things. Just...FYI...

Posted by J. | August 22, 2007 4:43 PM

I "worked" from home for a bit this morning, and (from force of habit) was watching BBC World News. There was a commercial, obviously made in Canada, that involved a husband waiting for his wife to give birth. I knew American commercials went north, but I hadn't realised there had been a reverse invasion.
Ms. McArdle: It's called editing. Try it sometime. Unless The Atlantic is paying you by the word.

Posted by M. Bouffant | August 22, 2007 6:13 PM

Honey buns in vending machines? Huh?

Oh, man...I *have* to tell my friends about this blog.

Posted by Canadian | August 22, 2007 8:10 PM

So the commercial was about a man with a honey bun in a vending machine when his honey had a bun in the oven? But what made the hospital "pretty clearly Canadian"? Were patients curling in the hallways?

Posted by Jay | August 23, 2007 2:47 AM

McArdle *knows* it was Canadian because they weren't shoving the old and undeserving into the rubbish chute, as she would prefer.

Posted by Steve Kelso | August 23, 2007 6:17 AM

The way you know it is Canadian is the huge lines of people in the background waiting for treatment. Also, how everyone in the foreground was patting themselves on the back as they stepped over the corpses of those who died while waiting to be seen.

Posted by sourcreamus | August 23, 2007 12:25 PM

I'm not sure the move to The Atlantic has done much to elevate the quality of your commenters.

sourcreamus, you read my mind. Although in fairness, most of the waiting is done at home (to keep the hallways free for curling).

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