I love the fact that when I go to Forbes.com, and am confronted with a full screen add, the link to close it reads "Skip this welcome screen". If this is the Forbes idea of welcome, one rather wonders how they see their guests out at the end of the night.
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At least Forbes lets you skip the welcome screen. With many web sites your'e stuck sitting through the whole thing.
I always hated ESPN's site. It wasn't just the pop-ups on every page, just moving the mouse across the screen would trigger a dozen eruptions of of unwanted animations and loud advertisements. I gave up on it until I got firfox.
I think they finally got the idea that making the site completely unusable detracted from advertising revenue rather than adding to it.
RE Forbes, if they didn't try to make buck from your visit there, you'd have less faith in them. Think of the "welcome" page as saying, "Happy capitalism to you today."
I use Mozilla Firefox browser with Adblockplus. I don't see the ad you're talking about and futhermore Adblockplus is reporting that it's blocking 50 different advertising items on the Forbes homepage right now, out of a total of 108 HTML items on that page. I never see ads anywhere on the Internet anymore, not even Google text ads.
My trusty Adblockplus is also blocking all the ads at meganmcardle.theatlantic.com. Sorry about that.
It's high time people start speaking up about how Forbes magazine has got to be the worst designed media portal on the Internet.