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The Newspaper Industry vs. the Journalism Profession

27 May 2008 08:18 am

[Tim Lee]

Rob Hyndman points to this touching tribute by Howard Kurtz to the more than 100 Washington Post reporters who have accepted buyouts in the Post's effort to reduce its headcount. The Post has a storied history and a bunch of talented reporters. Thomas Rick's Fiasco is a great summary of what went wrong in the early months of the Iraq war, for example, and Ricks was among those leaving the paper. So I'm not unsympathetic to those who feel we're losing something valuable in the gradual implosion of the nation's newspapers.

77045730_493b36037d_m.jpgHowever, I think Kurtz, like a lot of commentators on the changing media landscape, have an unjustified fetish for newsprint. This was prominently on display near the end of Kurtz's column:

The ticking time bomb here is the wholesale abandonment of newspapers by younger people who grew up with a point-and-click mentality. When I was speaking at Harvard recently, a smug graduate student said, "I get everything I need from YouTube. What are you going to do about it?"

"What are you going to do about it?" I shot back. If people want to tune out the news, no one can compel them to change their habits. We can be smarter, faster and jazzier in providing information, but we can't force-feed the stuff. If newspapers wither and die, it will be in part because the next generation blew us off in favor of Xbox and Wii and full-length movies on their iPods. Network news faces the same erosion. Maybe, in the end, we get the media we deserve.

The "wholesale abandonment of newspapers" is simply a reflection of the fact that the web now provides a wealth of new technologies for delivering news and information. Websites are more comprehensive, more customizable, more timely, and, yes, more engaging, than newsprint. Video—whether delivered via cable or YouTube—isn't inherently less serious or substantive than newsprint. And of course there are a ton of textual news sources to choose from that aren't "newspapers" per se.

Kurtz's dichotomy, between "newspapers" on the one hand, and "Xbox and Wii and full-length movies on their iPods" on the other, simply fails to grasp this diversity. There is nothing magical about paper and ink, and there's absolutely no reason to lose sleep over the fact that people in the year 2050 are unlikely to learn about the previous day's happenings by retrieving a bundle of newsprint from their front steps. Journalists are an indispensable part of a free society. Newspapers are simply a technology that many journalists happen to have used to convey their ideas during the 20th century. That medium is now being replaced by a more versatile medium called the Internet, and that's not a bad thing from almost any perspective.

Of course, newspaper partisans contend that the Internet is is actually failing to pick up the slack left behind by newspapers—that we're losing Thomas Ricks and getting "Xbox and Wii and full-length movies on their iPods." But this is more newspaper parochialism than anything else. There has been an explosion of new online news outlets in the last decade, and while few of them replicate the monolithic "all the news that's fit to print" model of the classic newspaper, they collectively cover the same ground, and in many cases they do it in greater depth. It's sad to see a great institution like the Washington Post struggle to balance its books, but the newspaper industry is not synonymous with the journalism profession, and the latter is going to be just fine.

Photo courtesy Elvert Barnes

Comments (7)

Network news faces the same erosion.

My impression is that the decline in network (and especially local) television news pre-dates the Internet.

IMO, there's a real problem with what some folks describe as the "unbundling" of content. In other words, in a news-on-the-Web world, it's unclear how you pay for money-losing but presumably valuable newspaper functions such as investigative journalism when you don't have this monolithic bundle of stuff we call a newspaper any longer. However, this is (mostly) a separate issue from whether news is delivered in newsprint or as electrons.

Websites are more comprehensive, more customizable, more timely, and, yes, more engaging, than newsprint.

This strikes me as a questionable assertion (at least as to "engaging,") and it's a pretty poor explanation for the decline in newspaper readership. By far the most significant feature of web news sources vis-a-vis the newspaper business is that the web sources are overwhelmingly free. Give news away for free and fewer people will pay for it, even if the non-free version is better.

Which isn't to say that free web news financed by a pure advertising model or other new sourse of financing wouldn't be preferable to the newspaper.

As Gordon says above, the medium is a separate issue from the financing.

I think the financing IS a problem, though. If you can find a way to make enough money off Youtube, etc to pay for actual reporters and editors, then yes, the decline of newspapers is not a problem. So far, though, I haven't seen this happen.

Take all these blogs, for instance (including those here at The Atlantic). Almost none of them do their own reporting - they're commentary on original reporting done by others. Without those reporters, what are the blogs going to talk about? The Atlantic blogs have the institutional support of the Atlantic magazine, which can pay reporters, but a magazine's reporters can't don't cover the immediate breaking news that a newspaper reporter does. If there are no newspapers, who's doing the original daily reporting? It ain't the blogs, and it ain't the magazines....

There's at least one other major problem with newspapers (and radio/TV news): Most of the main news sources seem to share about 90% of the same worldview, background assumptions, blind spots, and strengths/weaknesses of analysis.

For example, it's pretty routine to see news stories which betray a truly stunning lack of scientific understanding, in which even minimal sanity checking hasn't been done on the claimed statistics or other numbers by the reporter, etc. The best bloggers (especially science-oriented bloggers) tend to do a much better job analyzing this kind of story than the reporters / editors writing them.

As another example, common reporting on all kinds of issues (gun control, education, crime, US foreign policy, immigration, energy policy) seems to me to be done with huge blind spots. It's not easy to tell how much of these blind spots come from ideology, how much from shared experiences/background of reporters, and how much from external pressure from advertisers or sources or internal politics within the newspapers.

"However, I think Kurtz, like a lot of commentators on the changing media landscape, have an unjustified fetish for newsprint"

Boy have you missed the boat. This is about economics, not an unjustified fetish for newsprint OR for electrons.
Kurz may not have been quite as articulate as he needed to be when he upbraided that dull-witted student who claimed to get everything he needed from free from youTube (!?)but his fears are bang on.
The economic model of the modern newspaper has been changed, wrenchingly, and the one taking it's place doesn't look robust enough to support real journalism.
The web takes what used to be a high value, refined (from a manufacturing standpoint) product and reduces it to a simple commodity, a raw material. With very, very few exceptions, the only successful news websites these days are sites which take this raw material (the news) and process - sort, filter, categorize and deliver - it, extracting what residual value it has at that point.
As the print side contracts, news outlets lose the resources they need to produce their content, because they are not reaping the growing online rewards their content delivers. There are no heroes or villians at work here, simply economic disruption. Per set of "eyeballs", online ads pay about one tenth of print ads.
The fetish isn't for print and ink, it's for the kind of jouranalism that 25% profit margins can buy...

"However, I think Kurtz, like a lot of commentators on the changing media landscape, have an unjustified fetish for newsprint"

Boy have you missed the boat. This is about economics, not an unjustified fetish for newsprint OR for electrons.
Kurz may not have been quite as articulate as he needed to be when he upbraided that dull-witted student who claimed to get everything he needed from free from youTube (!?)but his fears are bang on.
The economic model of the modern newspaper has been changed, wrenchingly, and the one taking it's place doesn't look robust enough to support real journalism.
The web takes what used to be a high value, refined (from a manufacturing standpoint) product and reduces it to a simple commodity, a raw material. With very, very few exceptions, the only successful news websites these days are sites which take this raw material (the news) and process - sort, filter, categorize and deliver - it, extracting what residual value it has at that point.
As the print side contracts, news outlets lose the resources they need to produce their content, because they are not reaping the growing online rewards their content delivers. There are no heroes or villians at work here, simply economic disruption. Per set of "eyeballs", online ads pay about one tenth of print ads.
The fetish isn't for print and ink, it's for the kind of journalism that 25% profit margins can buy...