Megan McArdle

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Squandering Severance

16 Nov 2009 04:42 pm

The day after Culture11 went under, Peter and I had a budget meeting where we agreed to slash our expenses fairly radically.  If there's one thing I learned from living through the 2001 recession, it's that I'd rather have missed out on a few vacations or dinners out that I didn't need to give up, then have to give up eating because I didn't cut expenses fast enough.  Our initial plans cut our grocery bill, eating out, and so forth. But we also set drop-dead dates for further cuts if his unemployment span stretched out--when we would cut out the cable he was using to write reviews, when we would sell the car, when we would move to a cheaper place, and so forth.

This was maybe a little extreme, but something like it strikes me as the only logical reaction to a job loss in the middle of a recession.  There's no telling how quickly you'll be able to find a job, so you want to err on the conservative side.  I'm totally mystified by people like this:

After working for more than a decade in New York ad shops, Chuck Hipsher moved to Detroit in 2005. He took a position at the Campbell-Ewald agency, where he helped launch the Chevrolet Silverado campaign. Raised riding in the back of his grandfather's Chevy pickup in Iowa, Mr. Hipsher, 50, says he was "elated" at the opportunity.

He met his wife at the ad agency, and the two had a $40,000 wedding. Kelly Hipsher, 32, was laid off in October 2007 and found out she was pregnant in February 2008. A week later, Mr. Hipsher's pink slip followed. Two months after that, the out-of-work couple moved to Greenville, S.C., to be closer to family and get a fresh start. Together, they had received about $60,000 in severance. "Now we have $600 to our name," says Mr. Hipsher.

Although their rent was cheaper, Mr. Hipsher says the family continued to spend like before. They moved with three cars -- two BMWs and a Chevy Silverado. They continued to buy cases of $36-a-bottle wine. They spent $250 a month on a cleaning lady, and Mr. Hipsher dropped $50 a week on flowers for his wife. The couple still dined out regularly.

"We were stupid," he says. "You become accustomed to a certain lifestyle. When your world changes and things dictate that you change, you're pretty stubborn to give things up."

He sold the BMWs and voluntarily turned in his beloved Silverado to avoid the repo man. "It was heartbreaking," he says. He replaced the fancy wheels with a Chrysler minivan.

Before the layoffs, the Hipshers had no debt. Today, they owe about $70,000 -- including money borrowed from family members and $31,000 in credit-card debt. To hold off the collection companies that call daily, Mr. Hipsher says he is doing his best but is also considering filing for personal bankruptcy.

After a stint selling new and used BMWs on a lot in Greenville, Mr. Hipsher recently began consulting for free for a small marketing firm, "to stay busy."

In September, a Web solutions company hired him as a marketing director. Between salary and commission, he thought he could match half his old income. But so far, he says he's only received about $1,220. Tight for cash recently, he pawned his wife's $12,000 wedding ring for a $2,000 loan. He has until Dec. 28 to pay back the principal, plus $500 in interest -- or else he forfeits the ring.

Looking back, he kicks himself for failing to enforce financial discipline right after losing his job in Detroit. "That precious nest egg is gone," he says.

I get a panic attack just reading it.  What psychological quirk makes you maintain three expensive cars, flowers, and fine wine when you're both out of work?


Comments (104)

Nutella on Toast

The same one that makes you feel like an outcast pauper because you can't afford new clothes for an entire year?!?!?!!?

TW Andrews (Replying to: Nutella on Toast)

Meh. The losses that makes the pain of being broke are different for everyone, but people all feel them acutely and it seem that feeling so because you can't buy one of the basic items of "food, shelter, clothes" hardly seems odd to me.

Let see. Middle aged. In advertising. Moving to Detroit to work for a GM shop. What could go wrong?

What psychological quirk makes you maintain three expensive cars, flowers, and fine wine when you're both out of work?

If you felt you could get a new job easily you wouldn't feel the need to cut back. If you noticed the second gentlemen in the article had turned down two CFO jobs and one CEO jobs because they weren't exactly what he was looking for. If you're turning down three "C" level jobs in the worst recession since the Great Depression then you can understand how one could feel they didn't need to worry.

Geoff (Replying to: jmo3)

Agreed - there's going to be some people with a rational expectation of quickly finding a new job, who will not cut many expenses quickly. But when you were successful at advertising in New York, somewhat less so after moving to Detroit, and you've now moved to Greenville, SC?

I strongly sympathize with the instinct to cut your expenses by moving out of the big cities, but what made him think that there's going to be tons of advertising jobs in Greenville, SC? Especially during a recession, and during the gradual downward march of print and TV advertising?

Voluntarily moving to Detroit doesn't suggest good judgment.

movertyperguy (Replying to: Buzz Feedback)

That was my first thought on reading the first line.

Detroit has been destroyed by the Democrats. Here's some photos of it:

http://images.google.com/images?hl=en&source=hp&q=feral%20detroit&um=1&ie=UTF-8&sa=N&tab=wi

City Magazine did a write-up on "Feral Detroit" documenting how nature is taking over the once-shining city.

http://www.city-journal.org/2009/19_4_snd-feral-detroit.html

Buzz Feedback (Replying to: movertyperguy)

That was my first thought on reading the first line.

In light of this, I'd like to retract my statement.

mischief (Replying to: movertyperguy)

after looking at the photos, compare other cities.

I was able to find one other city that had one feral house on the first page.

"We were stupid," he says

That pretty much sums it up.

Megan,

Imagine this. You get laid off from the Atlantic, as James Bennet once got drunk at a conference and tried to grab your boob they give you 9 months of severnce if you agree to sign a release of claims.

With that you can college $2000 a month in UI and 9 months of severance. You will be able to college that $2000 a month for a total of 99 weeks. If Peter was still working could you imagine maybe taking a trip somewhere warm or maybe buying some new outfits, some new kitchen gadgets?

mischief (Replying to: jmo3)

Not me. Into the bank to sit there.

"I get a panic attack just reading it. What psychological quirk makes you maintain three expensive cars, flowers, and fine wine when you're both out of work?"

Answer: Lack of short term consequences for actions.

They're outliers. They're nuts. Don't dwell on this story;

Only .001% of the population has this much functional dissonance: smart enough to be professionals, but dumb in every other way.

movertyperguy (Replying to: Tony61)

This is what happens to Hipsher douches.

underrated

jmo3 (Replying to: Tony61)

Tony,

Oh, it's a lot higher than .001%. The unemployment rate for college graduates is only 3.9% the reason you don't hear more about situations like this is 96.1% still have jobs. Of those 3.9%, plenty of them have screwed up pretty bad.

One suspects that a contributing factor was that Mr. Hipsher's wife is eighteen years younger than he is. Mr. Hipsher may not have wanted to see how attractive he was to his wife without the cleaning lady, the $36-a-bottle wine, the $50/week in flowers, the BMWs, etc. etc. etc.

movertyperguy (Replying to: Realist)

Especially since he's bald and fat.

aMouseforallSeasons (Replying to: Realist)

Good catch. But then again, she's 32, newly unemployed in a bad economy, and preggers. She might learn to adapt to more modest means and perceptions of reality rather fast, given the available options.

It sounds like they were both simply and completely blinkered as to what their new financial status really looked like, especially if he was turning down other good job opportunities merely because they weren't the exact thing he had been doing before.

One useful thing about spending a career in Silicon Valley startups is you get used to regarding each paycheck as if it's your last. So, if you choose this world, you keep a big savings account and have low regular expenses.

Our "spend items" are for cool vacations and other events. You can pass up Hawaii, Thailand, or Europe one year, but you can't easily get rid of a fancy "prestige" car and its overhead.

As for this guy: Detroit? WTF?

Realist (Replying to: Foobarista)

He's in advertising. There are probably quite a few advertising jobs in Detroit, for some reason.

Foobarista (Replying to: Realist)

OK - maybe so.

But if he was involved with the recent GM "Our Buick/Chevy is 0.01% better than the Lexus XYZ123 or Camry/Honda!" campaign, he deserves to be broke. A lesson I learned painfully is "we're like them, only better!" never works, but you'd think an adman would know better.

movertyperguy (Replying to: Realist)

He moved FROM New York TO Detroit.

That means he couldn't cut it in New York and he decided in 2005 to move to a dead and dying city, its life snuffed out by unions and Democrats.

Fat, bald and stupid is no way to go through life, son.

Calvin Jones and the 13th Apostle (Replying to: movertyperguy)

That means he couldn't cut it in New York and he decided in 2005 to move to a dead and dying city, its life snuffed out by unions and Democrats.

Nice try, pal. Rick Wagonner and the rest of management takes as much, if not more, blame for GM's down fall. I love how everything is the fault of Democrats and unions. It sounds like you are one that never takes personal responsibility for anything. Always blaming others.

I assume by Detroit he meant the Detroit metro area which (at least until the current unpeasantness) was still quite vibrant and not at al a wasteland.
As for Detroit, it was not ruined by amorphous "Democrats": its ruin was largely the work on one man, Coleman "Mayor for Life" Young, who did his best in the late 70s and into the 90s to turn Detroit into a ghost town. Nothing partisan about it (especially since the state GOP kissed His Dishonor's rear as slavishly as the state Democrats). Young had that special flair normally only found in Third World kleptocrats of combining stupidity, incompetence and venality into one killer package, complete with the anti-Midas touch of turning everything he tocuhed into dung.(Note: former Michgander here, who watched Detroit rot from the outside as I was growing up)

Snuffed out by unions and Democrats?

I won't even go there. I'll just point out that when your job is to sell GM vehicles, and two of the three cars you own are made by a German manufacturer, you might want to pause for a moment and reflect on your career prospects.

movertyperguy (Replying to: movertyperguy)

"Rick Wagonner and the rest of management takes as much, if not more, blame for GM's down fall. I love how everything is the fault of Democrats and unions."

Are you suggesting that Wagonner is not a Democrat? How would you explain all the donations he and GM have made to Democrat candidates?

OpenSecrets.Org: "... the Obama administration forced the resignation of CEO Rick Wagoner, who has given $5,500 to federal candidates since 1997. President Obama received more money for his presidential race ($57,000) from the company's employees in the 2008 election cycle than any other member of Congress."

Detroit (the city) was destroyed by Democrats and unions and Democrat Rick Wagoner - who gave generously to elect his friend and fellow traveler Barack Obama. And now they want to destroy the rest of the country in a similar manner.

We should stop them by firing their asses.

Why panic, Megan? Surely, neither you nor your fiance are that stupid, and stupidity is the the psychological quirk we are discussing in this case.

The key to surviving these types of events is living cheap, cheap, cheap before you have to. Believe me, I know of that which I write.

To second what Foobarista said. The key isn't so much to live cheap as it is to keep your monthly nut as small as possible. If you want to budget money for fun that's fine - just don't have all your income tied up in high fixed expenses.

I recall one of my friends arguing back in 06 that you should buy the biggest nicest house you could possibly afford. You should do this because then you wouldn't need to go out for dinner or on vaction. My thought was it's easy to cut back on the dinning out or the vacations, not so easy to cut back on your mortgage, property taxes, etc.

Realist (Replying to: jmo3)

You should do this [buy a big house] because then you wouldn't need to go out for dinner or on vacation.

That was an actual argument used by real estate agents in ad copy in the San Francisco Bay Area during the housing bubble.

Foobarista (Replying to: Realist)

The irony is big (>3K square feet) houses simply don't exist in the SF Bay Area, unless you live way, way out in the stix, or have a net worth in the mid 7 digits.

And that's after the tank.

But I'll keep my 1200 square foot place three miles from work, and happily go to Rome and Barcelona next year as I haven't noticed any Colosseums in my back yard recently.

Nathan of Brainfertilizer Fame (Replying to: jmo3)

Never, ever, max-out your housing dollar. Always buy less than you can afford. The cushion helps when there are increases in utilities, unexpected expenses, etc. If you don't have any of these, then the extra money should be used to pay down your mortgage more quickly.

I'm going to have a $215k house paid off in a little over 5 years, because we lived comfortably but frugally, and were putting 2/3 of my paycheck toward paying it off.

I'm not living in it now, but that makes the rent become extra income to pay down the $82k house I'm living in now (completely different housing markets).

mischief (Replying to: Yancey Ward)

If you could chose one of two roads, and you find out after that the road not taken had a horrific accident that would have involved you -- do you feel nothing at the thought you could have gone that way?

You should do this because then you wouldn't need to go out for dinner or on vaction.

Right, because the principal reason I eat out or go on vacation is because our house is too small.

jmo3 (Replying to: Rob Lyman)

Rob,

Didn't you say that if you had the money you'd have 200+ acres all to yourself?

Rob Lyman (Replying to: jmo3)

Yes. More if I could afford it. But that's because I like hunting and hate people, not because I expect that a large property would miraculously cook and clean up for me.

Nathan of Brainfertilizer Fame (Replying to: Rob Lyman)

There are some good hunting/ranching parcels in Eastern Montana where you can get land for $300/acre.

The bonus is it is hilly country with all sorts of cool sandstone formations.

When I was going through a rough patch with my wife a few years back, I consoled myself with the idea that if she left, I'd by 1k acres and learn how to ride and hunt like a pro.

rsbsail (Replying to: Rob Lyman)

Try this one on for size: 21,031 acres for about $125/acre, or $2,625,000. Beautiful scenery, wooded, what more could you ask for?

http://www.eaglestar.net/bxtn.html

Rob Lyman (Replying to: Rob Lyman)

I could ask for 2.6 million dollars.

Nathan of Brainfertilizer Fame (Replying to: Rob Lyman)

@Rob,
$2.6m is a little steep, yes. $300k isn't necessarily a pittance, but it shouldn't be too difficult on a 30-year loan, especially if you have a decent down payment from selling your current house, or if you rent out your current house to help make payments on this land. You could probably have a comfortable cabin built on the land for an additional $30k. It's only about an hour from Billings.

Maybe he can get a job with a
mattress manufacturer; I hear
they are going to need a truly
amazing ad campaign to avoid
bankruptcy; Something about
LBOs coming home to roost. :)

My personal suspicion is that a good measure of the truth is captured in that fact that the guy is 50 and his wife is just 32. He's trying to rekindle his youth, living up to the aspirations of a young, hot wife. It's a bit like the NYTimes economics guy and his mortgage debacle instigated in no small part by having taken on a new wife.

blighter (Replying to: TrueNorth)

I agree entirely. The lesson I keep learning from these stories is to never get married and if for some reason you do, for God's sake never do it again!

Kind of an odd lesson to be learning from the blog of a happily engaged person, perhaps.

M.C. (Replying to: blighter)

More seriously, I think the lesson is that upper middle class men who depend on their paychecks can't afford trophy wives. Especially not as second wives. That's for people with true wealth. I think it's pretty tacky even for them, but they can certainly afford it.


There's been a lot of social class creep (creeps?) in the credit-driven boom of recent years. People with regular jobs in the low six figures have been trying to live like millionaires. Lower middle class people have tried to live like upper middle class people. And so on. This is just one more example.


Regular middle class men should have regular middle class wives, the kind who like to garden and grow their own flowers.

HC (Replying to: M.C.)

Setting aside the stuff about 'kinds of wives', this part is absolteu, iron-clad truth:

"There's been a lot of social class creep (creeps?) in the credit-driven boom of recent years. People with regular jobs in the low six figures have been trying to live like millionaires. Lower middle class people have tried to live like upper middle class people. And so on. This is just one more example."

This is true all across all aspects and levels of society, and its a major product of the Great Ad Campaign that goes by the name of 'popular culture'. People are buying houses they can't afford, driving cars they can't afford, holding weddings, birthday parties, and other celebrations they can't afford, with borrowed money, because they've been conditioned to believe that this is 'normal'.

It is an example of sticky wages. After all, if people weren't particular I could employ the entire country moving rocks around my yard for a fraction of a cent/hr.

They obviously have issues though. Moving to Wyoming from Silver Spring would save that one guy more than $60k/year if he intended to maintain the same standard of living. Once they hit rock bottom, they'll have to deal with reality, but nothing short of that is probably going to cut it.

"What psychological quirk makes you maintain three expensive cars, flowers, and fine wine when you're both out of work?" The same quirk that causes U.S. Congressmen to pass Cap and Trade and health care reform in a severe recession.

Michael (Replying to: MikeR)

The rather shocking thing is that that is all, for the year, tanked.

Megan, this gave me an anxious feeling in my gut as well. I grew up with few luxuries, went through 2 bouts of unemployment in 4 years, and still have a feeling of anxiety despite living in a state that out performs the US in employment.
Did I mention that I'm a bit of a tight-wad (though I prefer the term 'frugal')?
If this recession is as bad as Biden thinks it might be, we may see a return to frugality yet.

Question:

In what form does a "frugal" man keep his money. I have two friends, both of them very frugal. One put $100k down on a 400k home, he's now 50k underwater. Another already had a home and put 100k down on a 300k rental/investment property in South Florida - he's down $50k as well.

I know people now who are buying gold at 1130/oz....

So again, you're frugal.... where do you put your money? Stocks which can crash, commodities that can implode, bonds and cash that can be inflated away? Maybe you keep it all in TIPS?

movertyperguy (Replying to: jmo3)

You're talking about investing money - which is different than living a frugal life.

A frugal man arranges his life around his income. A frugal man will spend 60% of his income on his day-to-day living requirements (rent or house payment, utliities and maintenance, car and gas, food, clothing and entertainment.

He saves the rest: 10% for emergencies, 10% for retirement, 10% to create a "fuck you fund" and 10% for whatever else might be required that he hasn't thought of.

That's how a frugal man lives. He doesn't depend on his investments and can withstand the down parts of the economic cycle that temporarily put his investments underwater. He doesn't care, because he never sells low. He doesn't have to.

Huh, so is it cash, real estate, CDs, TIPS, Stocks, munis, what? All in a coffee in the back yard.

Diversify. Have enough cash around so you don't have to sell stocks or real estate at the bottom of the market. The current crisis won't last forever.


Anyone who puts all his/her money in just one thing can make out like a bandit if that one thing takes off, but most years it won't. So mix it up.

Half Canadian (Replying to: jmo3)

As movertype said, frugality is spending less than you make. Frugal people CAN make poor investments. Doesn't negate their frugality, just makes them poor investors.

My guess is this has a lot to do with procrastination. He knew he had to get rid of the cars at some point. But maybe do it next week. And next week he'll stop buying expensive wine too; next week.

And it looks like he's still doing it. He's considering bankruptcy?! He needs to sit down tomorrow night and figure out if bankruptcy is right for him now. And if it isn't right for him now at what hard date can he no longer wait for something to turn around. And if bankruptcy is the right answer for now then begin the process the day after.

That way he can have declared bankruptcy and repaired his finances with enough time that he can figure something out for his retirement and maybe for his kid's college.

Start with the $40k wedding - that was the sign of everything else to come.

"What psychological quirk makes you maintain three expensive cars, flowers, and fine wine when you're both out of work?"

Denial is not a river in Eygpt.
--Stuart Smiley

Regarding the "as much house as you can afford" argument, I come from a family that did that. We didn't get vacations, and as kids we never had the kind of clothes or activities that let us keep up socially in the places where we lived. That was unpleasant.


Now I'm absolutely paranoid about getting stuck with too much house. Which is why I managed to avoid getting sucked in to the real estate boom and crash. I would rather use my money to do things than sink it all into a giant box to hold my stuff.

this is not my real name

Blew through severence and still unemployed?

Seems to me that a demonstrable lack of good judgment could be the cause of both.

Read this and comments while eating breakfst at my desk this morning and got a stomach ache.

MC @ 8:58 is snobbish, sexist and I think exactly right - certainly describes me and my perceptions to a T. Same for movertyper at 8:20. reminds me that political preferences does not equal lifestyle choices.

My father, GRHS, always used to say "where do all these people get all this money?" as we watched so many around us living much higher than we did growing up back in the 50s and 60s. I took it as a sure sign of my loserdom when I found myself asking precisely the same question in the 90s and 00s. That may be true but some of the so-called winners were and are not much more than social parasites.

M.C. (Replying to: Gene)

Hey, I'm a regular middle class woman myself. If I'm sexist, it's against the guys who make fools of themselves. My prejudice against female gold-diggers goes by another name.


People at all levels of wealth and hotness should find compatible partners. But relationships that are essentially an exchange of money for hotness tend to hit the rocks when either the money or the hotness goes away. Both men and women should be aware of that and plan accordingly.

Gene (Replying to: M.C.)

Actually, I meant it as a compliment. I think that your biases are close to mine, so they must be right in every sense. And I admire the rather clinical manner in which you skewer pretensions.

M.C. (Replying to: Gene)

I spent my childhood watching my mother's friends, and my friends' mothers, get dumped for younger women as their husbands became more successful. My father wasn't the type to do that, fortunately for our family, but I saw enough of it to vow it would never happen to me. And it hasn't.


Women aren't always guilt-free, of course. I also watched women with much older husbands run around on the side. I'm not actually Miss Marple, but I still think you see all sorts of human wickedness when you live in a village.


There are only so many ways to be an ass, and all of them have existed since the dawn of time. It isn't hard to spot them and comment on them.

The real lesson is how middle class wages have been stagnant ever since Raygun took over.

this is not my real name (Replying to: ElectronHayek)

Did blighter steal your login?

BTW, everyone I know is super-fabulously hot and has had $1 million weddings. Anything less is for losers.

If there's one thing I learned from living through the 2001 recession, it's that I'd rather have missed out on a few vacations or dinners out that I didn't need to give up, then have to give up eating because I didn't cut expenses fast enough.

I think this sentence by Megan sums up the main reason why these bozos didn't have more sense: they had never learned their lesson before. People apparently tend to need first hand experience to grasp basic truths. A childhood of poverty is a pretty massive disadvantage for most persons -- but learning the essential reality of finances might be one advantage.

You would think that all or nearly all human beings -- at least those with enough basic intelligence to acquire reasonably lucrative white collar jobs -- would come equipped with the basic intuition to realize a radical cut in income necessitates a radical cut in expenses. I mean, it's basic math.

But I think many of us -- perhaps a majority -- don't grasp this reality until it's too late. Or until we learn a painful lesson. Our blog hostess apparently learned this lesson back in 2001. The ad executive couple didn't. Why people need a first hand experience to wise up to such situations is beyond me. Maybe evolutionary psychology would yield answers. But no doubt the ad exec thought he wouldn't ever be one of those people who fails to replicate his previous high-paying job, and that therefore maintaining his lifestyle was simply a matter of depleting his savings or borrowing for a very short time.

mischief (Replying to: Jasper)

Only fools learn only from experience.

AJ (Replying to: Jasper)

As Edmund Burke said "Experience is the school of mankind, and he will learn at no other."

By the way Megan, could we get a post on following Dave Ramsey's philosophy? I think that would produce a very useful comments section, with lots of ideas on how to live frugally.

The cases of wine are especially unforgiveable. We saw our family income cut in half (wife got a dream academic job in a smaller city where lawyers make about a third as much) a few years ago, and one of the first things we did is switch from $35 of booze a night (1.5 bottles of $20 wine and a couple of call-level cocktails) to about $6. One glass of $10/bottle wine with dinner, and then if you still need to drink, that's what the plastic jug of rotgut whiskey (ok, that's an exagerration -- it's mid-tier Seagrams for $15 for 1.5 liters) is for. I'm not sure we were spending $1000 a month on booze, but it was probably close to $700. Now we're at maybe $125, probably less.

Yes, we drink too much. But at least we're doing it cheaply now.

I don't know why everyone is so shocked by the story.

I find Mcardle's approach admirable.

But in my experience, most college educated workers who lose their job find lifestyle changes like cutting cable too much to take. So for better or worse, they borrow cash from a wealthy family member or go into some credit card debt.

ElectronHayek (Replying to: thehova)

I find Megan's concern trolling very admirable!

They're conditioned by both experience and the Great Ad Campaign to see the high-level lifestyle as 'basic and normal'. Thinks like cable TV, new cars, expensive entertainments and dining out a lot, etc, are seen as 'the basics'. Giving them up is not associated in popular culture with frugality or wisdom, but with shameful failure, and the pop culture assures them that everyone else has this stuff, so they have to keep up.

Good advice, IMHO, for people in their situation, is to turn off the TV. It has much more effect on how we think than is widelyr realized.

I also wonder about these articles because you'd have to think there are more sympathetic characters out there.

There has to be some guy in California or South Florida who thought he was being responsible by having an 8 month emergency fund and going with a 15 year mortgage back on 2006. He got laid off a year ago and now is in forclosure - all those extra mortgage payments have, of course, been flushed down the toilet as he has no equity.

I find the most interesting part of this story the people who thought there were being the model of prudence - putting their money in something safe like a home, prepaying the mortgage, etc. and now they've been wiped out.

What psychological quirk makes you maintain three expensive cars, flowers, and fine wine when you're both out of work?

Denial?

"'We were stupid,' he says. 'You become accustomed to a certain lifestyle. When your world changes and things dictate that you change, you're pretty stubborn to give things up.'"

The psychological quirk that lets people do this is basic human nature, the tendency to define 'normal' in terms of what we're used to, what we grew up with, and/or what our 'circle' does or appears to do. To define 'basics' up, and ever up, in response to the brilliantly successful ongoing mass ad campaign that is popular culture, as well.

The older I get the more I am able to perceive the way movies, TV, magazines, etc (not just the ads, but the whole content) together comprise a mass 'ad campaign' that redefines luxuries as necessities and even 'entitlements' and a 'normal lifestyle' as something radically out of synch with the realities of genuinely normal incomes and financial resources.

An no, they are not outliers. More's the pity in several senses. They're an extreme example, most people are not nearly that bad, but they are far from freakish exceptions. Both the reaction to sudden loss of income and the tendency to overspend income already coming in are aspects of this.

It's obvious in this case why this thinking is self-deluding and destructive, but the exact same thing turns up in other contexts were it is simply seens as 'normal'. For ex, it's a sad but true fact that most people really can't afford new cars at current prices. They buy them anyway, and don't question it.

Remember when car ads on TV gave the sticker price? That vanished years ago, and then they started just giving the monthly payment, which stayed more-or-less constant as the finance period got longer and longer, until now it's running up to 66 and 72 months!

These folks in the example are just this sort of thinking in an unusually pure, undiluted form.


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