There is a brand-name frozen waffle shortage. No, seriously. Personally, I hate frozen waffles, at least for use as foodstuffs--they are very good for soothing teething babies. But apparently, this is causing pain and anguish across America.
That is exactly the sort of thing the plagued the centralized economy of the soviet union prior to collapse.
"There is no sugar, great sugar shortage"
Next month
"The sugar is back in stores, but now there is no soap!"
A few weeks later
"We have soap now, but the matches disapeared!"
I actually think this could really hurt Eggo. People that eat frozen waffles regularly will just grab the no-name waffles that are 35% cheaper and a good % of them will never look back.
Losing 10-15% of your market share in an established industry is devastating. I'd be pretty paranoid if I were a brand manager for Eggo.
I think it's a conspiracy. Aunt Jemima and Mrs. Butterworth have teamed up with Big Maple Syrup (AKA the Vermont Mafia) to compromise our vital frozen waffle supplies.
Given that frozen waffles have many equal substitutes in the market (knitted doilies, flatbread, cork coasters, rice cakes, clay pigeons), I fail to see the problem. Simply drench the substitute with butter and artificially maple-flavored sugar water and proceed as before.
That is exactly the sort of thing the plagued the centralized economy of the soviet union prior to collapse.
"There is no sugar, great sugar shortage"
Next month
"The sugar is back in stores, but now there is no soap!"
A few weeks later
"We have soap now, but the matches disapeared!"
Suspicious. Perhaps it's an economic experiment to determine the elasticity of demand in the the frozen waffle market.
I actually think this could really hurt Eggo. People that eat frozen waffles regularly will just grab the no-name waffles that are 35% cheaper and a good % of them will never look back.
Losing 10-15% of your market share in an established industry is devastating. I'd be pretty paranoid if I were a brand manager for Eggo.
I'm sure they're none too happy about it. But the plant had massive water damage, and there doesn't seem to be much they can do about it.
I think it's a conspiracy. Aunt Jemima and Mrs. Butterworth have teamed up with Big Maple Syrup (AKA the Vermont Mafia) to compromise our vital frozen waffle supplies.
We need to invade someone, immediately.
Thank the FSM for EBay!
If Eggos are frozen waffles, why does the picture accompanying that story show a row of them on normal, non-refrigerated shelves?
Those are freezer shelves. The door is open.
Obesity crisis solved?
Don't forget the canned pumpkin shortage as well.
It seems that people in the US have to go out of country to find out what is really happening.
(we had a good laugh over this one. Thanks Megan)
Derek
Given that frozen waffles have many equal substitutes in the market (knitted doilies, flatbread, cork coasters, rice cakes, clay pigeons), I fail to see the problem. Simply drench the substitute with butter and artificially maple-flavored sugar water and proceed as before.
This seems like a strange thing to be troubled by, being as conventional home-made waffles freeze quite well.
However, if your Eggos are useful for teething babies, you are leaving them in the toaster far too long.
I'm diversifying my stock portfolio to include shares in IHOP.